Following from the Malaysia International Vape Summit 2019 (MIVAS 2019) held on 30-31 March 2019, we can see that the emerging trend in the vape scene in Malaysia is revolving around one single product type - Nicotine Salts.
If you don’t know what are Nicotine Salts and if it’s right for you, you can see our earlier article “Nicotine Salts: What is it?”.
But in short - nicotine salts are e-liquids that contain a higher nicotine concentration and delivers a greater and smoother nicotine hit and is typically vaped using pod devices.
The trend of the JUUL style devices (aka POD devices) are making big waves in the country. People are adopting these pod devices due to the convenience and overall ease of use. No messing about with coiling, replacing the cotton, cleaning the tank. Just purchase the pod cartridges, install it, top up with some liquid and you’re done. We see not only smokers making the switch but many vapers also now use this device in addition to their mod style devices. As they say, convenience is king.
Many brands were showcasing their own pod devices at MIVAS 2019. Nasty Juice showcased their NCIG pod device, Medusa Juice had testers for their MEDPLUS pod device and Horny Flava highlighted their Kracksman pod devices too. All their devices utilise their own custom prefilled cartridges that are replaceable after use. Mostly, they keep to what they know and introduce the salt nic version of their popular freebase flavors.
Some other brands (among dozens) that were launching their new Salt Nic’s at MIVAS were:
So we can see that the Malaysian brewers are aggressively launching new flavors. All in 10ml sizes and in 35mg and 50mg variants only. Why is this?
In the US and European market, we see that the common size is 30ml at varying nicotine levels of 20mg, 25mg, 30mg, 35mg, 40mg and 50mg.
Confusing isn’t it?
Malaysians like it simple - just give us 2 options in 1 serving size of 10ml.
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